HG Marketing Named Leading Healthcare and Wellness Marketing Agency

We’re thrilled to share that HG Marketing, based at 54 St James Street, has been named Leading Healthcare & Wellness Marketing Agency in the SME News 2025 Business Elite Awards.

The agency has also been shortlisted in the 2025 Merseyside Business Awards by Business Awards UK — marking a milestone year for the Liverpool-founded business.

HG Marketing specialises in supporting healthcare, wellness and life sciences brands with strategic, ethical marketing that helps them grow with clarity and confidence. From private clinics and pharmacies to wellbeing providers, health tech start-ups and national EAPs, the agency works with businesses that make a difference — and helps them communicate with purpose.

 

A business with heart and ambition

Founder Helen Gowar, leads the agency with a clear mission: to use marketing as a force for good in sectors that matter.

“It means the world to be recognised in this way. So many of our clients are doing life-changing work in healthcare and wellbeing. Our role is to make sure their message reaches the people who need it most — and to do it with integrity.”

Helen launched HG Marketing with a focus on strategy-first support for ethical businesses. Today, the agency is trusted by teams across the UK to deliver thoughtful, high-impact marketing with care at its core.

 

Rooted in community, growing nationally

While HG Marketing supports clients all over the UK, the team remains proudly Liverpool-based. Choosing to base the business at 54 St James Street was a conscious decision that aligned with the agency’s values.

“We chose 54 St James Street because we believe in their mission. As a social enterprise and charity, their work directly supports vulnerable women and disadvantaged communities. It feels good to know that by using their facilities, we’re contributing to something bigger.”

The connection to The Women’s Organisation reflects HG Marketing’s wider commitment to purpose-led work — not just in the clients they support, but in the spaces and partnerships they choose.

HG Marketing continues to grow its services, its team and its impact — while staying connected to its roots in the city’s thriving community of purpose-driven businesses.

 

Find out more about HG Marketing at www.hgmarketingagency.co.uk

Connect with Helen Gowar on LinkedIn: linkedin.com/in/helengowar