My name is Kerri and I’ve been interning with the Marketing team at The Women’s Organisation this month. In the wake of pay day, and the end of my internship, I’m finally able to act on the ads that have been haunting me this past month – I’m going to Copenhagen by the way.
- What you share on Facebook, what content you’re liking, what you put in your posts or comments
- Your personal statistics; your age, gender and location for example
- Your activity on other apps on your device, so what else your browsing on your phone or household computer
- Wider audience reach, over a billion users
- Once you’ve got them, i.e. they’ve liked your page, they’ll be exposed to your posts, ads and news feed stream
- People who like your page are likely to already have some interest in whatever area of services or sales you provide, your following is your target consumer
- Facebook can provide statistics on page views, likes and any calls for action you implement (e.g. click on this link to sign up to our newsletter)
- Opportunity to post interesting content, driving people to your main website
- Build brand loyalty
- Opportunity to employ sales incentives such as competitions through post sharing
- More accessible, direct message facility for business enquiries
- Easy to view your competitors and see what they’re doing
- Increased online presence = SEO (Search Engine Optimization), more people can find you using google
If you haven’t got as far as starting a Facebook page for your business or just want to improve your knowledge of the features and techniques that can be used, The Women’s Organisation are running a series of Digital Marketing courses. We have a great half or full day course on Using Facebook, Instagram and Simple Social Media to market your business [half day costs £50, full day costs £90]. Head over to our events page to find the next event!